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Friday, November 18, 2011

Shock Horror!












A friend of mine was recently expressing her confusion aboutthe recent increase of QUT students studying a double major in fashion and law,“That doesn’t even make sense!” she exclaimed before continuing her rant, “Whatdo they even have to do with each other?” Well, ironically that morning newswas spreading that Marc Jacobs’ entire Spring/Summer 2012 collection had beenstolen en route from Paris to London… so, in actual fact, it appears there aresome strong elements of relevance.

The 46-look range, which was being transported to appear inthe European press day, was comprised of samples from next season and as aresult, despite being worth an estimated $63,000, has very little street value,raising suspicions that counterfeiters were behind the incident.

Europeanpress day allows British fashion editors to not only sample next year’sproducts, but it is also the time where important editorial decisions are made.No collection results in no samples to lend to the magazines in order to createthe necessary buzz around a range.

The theftof Jacobs’ collection will result in significant consequences and once againputs the designer in the negative spotlight again after the controversysurrounding his new Oh Lola! perfume ad featuring Dakota Fanning. 

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